Picture this: The world around you is monochromatic. Everywhere you look, you only see things that are either black or white. You can’t tell things apart, nothing seems edgy. Everything is just plain and simple, and boring.
Such is the case with content without graphics. It is often said that a picture speaks a thousand words–and that is very true. In fact, if you were to scroll through this blog without the fun pictures illustrating why graphic designing is important, you too would lose interest very quickly.
But the question may arise, what does an SME have to gain from graphic design? A business comprises transactional relations, so how does digital doodling impact the business?
Believe it or not, if your business falls in the category of Small to Medium Enterprises, investing in graphic designs is the best investment you can make.
Here are 3 reasons why:
- Brand identity :
First impressions are important. Especially when, in a fast-growing digital world, you barely have 10 seconds to do so. The interplay of colors and designs lasts longer in the human mind than mere words. It’s not simply about the artful nature of it, it has more to do with creativity.
It further forges an effective connection with potential customers, because when your brand has a logo they recognize, they will eventually start looking it up. They will remember what your brand stands for, and what your business is all about. Hence, brand identity is built on the foundation of graphic design.
- Breaking barriers :
Often, the simplest actions create the biggest impact. So is the case with graphic design. To dig deeper, the early men communicated through symbols. Even if you cannot read many languages, signs and symbols are something that you can decode effortlessly.
As a brand, this is what you should take advantage of. Breaking the language barrier can be easily accomplished with graphics that convey what your brand stands for.
- Building Trust :
Have you ever stumbled upon a website that has poorly designed pictures, most of them not even relevant to the theme? Let’s suppose it is an e-commerce website. The colours are clashing, you can’t even read the text or the prices of the product they are selling. Would you risk buying from such a website?
No? Exactly. It’s noteworthy that designs have the ability to build trust. Circling back to the points we have made previously, first impressions are often made at face value, hence it is vital that your business has designs that are crisp and clear. Many a time, potential customers check out the brand’s digital presence to ensure that their purchase is authentic. Designs have the ability to legitimise your brand.