Thorle Aaba

Thorle Aaba is a distinguished culinary gem situated in Kolhapur, Maharashtra. This esteemed restaurant has garnered widespread acclaim for its authentic Maharashtrian cuisine, making it a favored destination for food enthusiasts. Particularly noted for its outstanding non-vegetarian offerings, Thorle Aaba consistently impresses patrons with its rich, traditional flavors and meticulously prepared dishes, capturing the essence of Maharashtra's culinary heritage.

Thorle Aaba is a distinguished culinary gem situated in Kolhapur, Maharashtra. This esteemed restaurant has garnered widespread acclaim for its authentic Maharashtrian cuisine, making it a favored destination for food enthusiasts. Particularly noted for its outstanding non-vegetarian offerings, Thorle Aaba consistently impresses patrons with its rich, traditional flavors and meticulously prepared dishes, capturing the essence of Maharashtra's culinary heritage.

1 Week

June 2022

Branding

Challenge:

The primary aim was to craft an identity that authentically reflects the rich cultural heritage of Maharashtra, while also being visually captivating. We sought to design a concept that not only appeals to the eye but also deeply resonates with the cultural essence of Maharashtra. The identity should be distinguished by a unique mascot that captures the distinctive spirit of the region. The color scheme needed to be both contrasting and monochromatic, providing a modern yet harmonious balance that aligns with the traditional values inherent to a Maharashtrian restaurant. Objective was to create a visual representation that stands out and remains true to the vibrant culture and traditions of Maharashtra.

Challenge:

The primary aim was to craft an identity that authentically reflects the rich cultural heritage of Maharashtra, while also being visually captivating. We sought to design a concept that not only appeals to the eye but also deeply resonates with the cultural essence of Maharashtra. The identity should be distinguished by a unique mascot that captures the distinctive spirit of the region. The color scheme needed to be both contrasting and monochromatic, providing a modern yet harmonious balance that aligns with the traditional values inherent to a Maharashtrian restaurant. Objective was to create a visual representation that stands out and remains true to the vibrant culture and traditions of Maharashtra.

Solution:

We designed a captivating mascot logo that radiates authenticity and pride. Bold typography ensures its prominence. By selecting maroon and chrome yellow hues, we aimed to inject vibrancy while evoking spices, joy, and opulence, enhancing the overall aesthetic. Our simple yet engaging design integrates elements like Warli painting, synonymous with Maharashtra, employing only two monochromatic color schemes. Additionally, we included subtle details such as a mustache and traditional attire like a white dhoti, significant in Kolhapur district of Maharashtra.

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