Tarvoti
Tarvoti, a startup brand launched in 2023 and based in Mormugao, Goa, has introduced a new journey with its exquisite toffees. These toffees are crafted with meticulous attention to quality and flavor, ensuring each bite offers a delightful taste that lingers on the palate. The rich, indulgent flavors of Tarvoti toffees captivate the senses, making them irresistible and leaving you craving more with every bite. As a burgeoning favorite among confectionery enthusiasts, Tarvoti is quickly establishing itself as a go-to brand for those seeking a unique and memorable sweet treat.
Tarvoti, a startup brand launched in 2023 and based in Mormugao, Goa, has introduced a new journey with its exquisite toffees. These toffees are crafted with meticulous attention to quality and flavor, ensuring each bite offers a delightful taste that lingers on the palate. The rich, indulgent flavors of Tarvoti toffees captivate the senses, making them irresistible and leaving you craving more with every bite. As a burgeoning favorite among confectionery enthusiasts, Tarvoti is quickly establishing itself as a go-to brand for those seeking a unique and memorable sweet treat.
1 Month
December 2023
Packaging
Challenge:
Tarvoti aimed to craft packaging that encapsulated the spirit of Goa, drawing inspiration from its serene water bodies and picturesque beaches. Their objective was to forge a unique visual identity that would distinguish them in the competitive chocolate market, akin to the iconic packaging of Ferrero Rocher, renowned globally for its premium and delectable chocolates. Their vision encompassed not just the product itself, but also the experience of unwrapping and indulging in a taste of Goa's essence, evoking a sense of luxury and exoticism. Through meticulously designed packaging, Tarvoti sought to transport consumers to the sun-kissed shores and tropical paradise of Goa, creating an unforgettable impression that resonated long after the last bite.
Challenge:
Tarvoti aimed to craft packaging that encapsulated the spirit of Goa, drawing inspiration from its serene water bodies and picturesque beaches. Their objective was to forge a unique visual identity that would distinguish them in the competitive chocolate market, akin to the iconic packaging of Ferrero Rocher, renowned globally for its premium and delectable chocolates. Their vision encompassed not just the product itself, but also the experience of unwrapping and indulging in a taste of Goa's essence, evoking a sense of luxury and exoticism. Through meticulously designed packaging, Tarvoti sought to transport consumers to the sun-kissed shores and tropical paradise of Goa, creating an unforgettable impression that resonated long after the last bite.
Solution:
Given that their previous packaging was too subtle and ordinary, we aimed to elevate Tarvoti's packaging to a premium level. Drawing inspiration from the beach and seaside, we incorporated imagery like waves to evoke a sense of flow and calm. A prominent chocolate image was placed in the center, ensuring the product captures attention at first glance. We added intricate details such as boats and a directional compass, along with the Tarvoti logo centrally positioned. The color scheme was kept cool and dark to highlight the product's uniqueness, accented with golden detailing for a distinctive touch.
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