Hindustan Antibiotics Limited

Hindustan Antibiotics Limited (HAL), located in Pimpri, Pune, holds the distinction of being the first public sector enterprise in India’s Drugs & Pharmaceutical sector. Established with the support of the WHO and UNICEF, HAL was founded with a mission to provide affordable medication across the nation. It was officially inaugurated by India's first Prime Minister, Jawaharlal Nehru, on March 10, 1954. During the pandemic, when much of the world was shut down, they played a crucial role in supporting the community. They offered a range of essential services and products, including HAL Cloud Clinic, hand sanitizers, PPE kits, N95 masks, sanitizer dispensers, and face shields.

Hindustan Antibiotics Limited (HAL), located in Pimpri, Pune, holds the distinction of being the first public sector enterprise in India’s Drugs & Pharmaceutical sector. Established with the support of the WHO and UNICEF, HAL was founded with a mission to provide affordable medication across the nation. It was officially inaugurated by India's first Prime Minister, Jawaharlal Nehru, on March 10, 1954. During the pandemic, when much of the world was shut down, they played a crucial role in supporting the community. They offered a range of essential services and products, including HAL Cloud Clinic, hand sanitizers, PPE kits, N95 masks, sanitizer dispensers, and face shields.

10 Weeks

March 2021

Print Media

Challenge:

Amid the COVID-19 pandemic, when most businesses and services were closed, Hindustan Antibiotics recognized the critical need to stay connected with the public and provide their essential services. To address this challenge, they decided to print and distribute 10,000 brochures. These brochures were meticulously crafted to reach people in their homes, offering vital information about the healthcare support available during the crisis.

Challenge:

Amid the COVID-19 pandemic, when most businesses and services were closed, Hindustan Antibiotics recognized the critical need to stay connected with the public and provide their essential services. To address this challenge, they decided to print and distribute 10,000 brochures. These brochures were meticulously crafted to reach people in their homes, offering vital information about the healthcare support available during the crisis.

Solution:

During the widespread closures of the COVID-19 pandemic, we successfully distributed 10,000 brochures for Hindustan Antibiotics to ensure their essential services were accessible to the public. Each brochure was printed on the highest quality paper, and we strictly adhered to all COVID-19 safety protocols and awareness measures throughout the distribution process. Our design strategy was centered around simplicity and impact. We adopted a minimalistic approach, using only two colors: blue and white. Blue was deliberately chosen for its associations with trust and calmness, key sentiments needed during the uncertain pandemic period. The imagery in the brochures was carefully crafted to maintain this minimalist ethos, featuring clear and straightforward cutouts to enhance understanding and effectiveness.

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