Curry Patta

Ashirwaad, a leading brand in staple foods and kitchen essentials owned by ITC Ltd., is renowned for its high-quality products. Similarly, Currypatta stands out as a premier brand, focusing on bringing the nutritional benefits of millet-based flours into your home. Currypatta is dedicated to enhancing healthier living by offering superior, nutritious millet flours.

Ashirwaad, a leading brand in staple foods and kitchen essentials owned by ITC Ltd., is renowned for its high-quality products. Similarly, Currypatta stands out as a premier brand, focusing on bringing the nutritional benefits of millet-based flours into your home. Currypatta is dedicated to enhancing healthier living by offering superior, nutritious millet flours.

2 Weeks

2022 and 2024

Packaging

Challenge:

Designing a monotonous yet attention-grabbing packaging requires a delicate balance of simplicity and distinctiveness. Opting for a sleek, minimalist design with subtle variations in color or texture can create an intriguing visual effect, capturing the attention of diverse consumers while maintaining a sleek and sophisticated appearance, enhancing memorability. Utilizing high-quality materials and finishes maintains a sophisticated appeal, ensuring the product stands out on shelves. The packaging should convey a sense of timelessness and sophistication.

Challenge:

Designing a monotonous yet attention-grabbing packaging requires a delicate balance of simplicity and distinctiveness. Opting for a sleek, minimalist design with subtle variations in color or texture can create an intriguing visual effect, capturing the attention of diverse consumers while maintaining a sleek and sophisticated appearance, enhancing memorability. Utilizing high-quality materials and finishes maintains a sophisticated appeal, ensuring the product stands out on shelves. The packaging should convey a sense of timelessness and sophistication.

Solution:

We created an illustration-based packaging design featuring various shades of a single color to achieve a sophisticated monotone effect. To ensure a sleek and refined look, we kept the design simple and elegant. Our main objective was to retain the traditional packaging's simplicity while enhancing its visual appeal.

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