Big Mishra
As Haldiram is best known for sweets and snacks and now Big Mishra also offers its best sweets, namkeen, bakery, and more. Big Mishra's brand also aesthetic embodies a vibrant and traditional Indian ethos, reflecting its roots in authentic sweet-making. The brand look features rich, the colors symbolizing festivity and celebration, with elegant, traditional patterns and motifs. The packaging and store design exude a sense of heritage and quality, emphasizing handcrafted excellence and purity of ingredients. Overall, Big Mishra communicates a blend of tradition and premium quality in its visual identity.
As Haldiram is best known for sweets and snacks and now Big Mishra also offers its best sweets, namkeen, bakery, and more. Big Mishra's brand also aesthetic embodies a vibrant and traditional Indian ethos, reflecting its roots in authentic sweet-making. The brand look features rich, the colors symbolizing festivity and celebration, with elegant, traditional patterns and motifs. The packaging and store design exude a sense of heritage and quality, emphasizing handcrafted excellence and purity of ingredients. Overall, Big Mishra communicates a blend of tradition and premium quality in its visual identity.
1 Week each Packaging
2022 – 2024
Packaging
Challenge:
The challenge was to create packaging that not only stands out but also speaks to the exclusivity of a high-end audience. Our goal was to design a premium packaging look that captivates and resonates with discerning customers, ensuring the packaging itself reflects the luxury and quality of the product within. This approach not only enhances the visual appeal but also elevates the perceived value of the sweets, making them a perfect choice for gifting and special occasions.
Challenge:
The challenge was to create packaging that not only stands out but also speaks to the exclusivity of a high-end audience. Our goal was to design a premium packaging look that captivates and resonates with discerning customers, ensuring the packaging itself reflects the luxury and quality of the product within. This approach not only enhances the visual appeal but also elevates the perceived value of the sweets, making them a perfect choice for gifting and special occasions.
Solution:
To create a multiple sweets box, we designed packaging that prominently features a graceful peacock, symbolizing Indian tradition and elegance. Each design element is thoughtfully curated to reflect a refined and luxurious look, rich textures, and subtle yet impactful details. The vibrant yet balanced color scheme enhances its visual appeal, blending rich, royal hues with intricate patterns. This approach not only honors cultural aesthetics but also elevates the overall presentation, making the best premium packaging as delightful as the sweets inside.
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