Acasia Techno

Acasia was founded with a clear vision: to provide high-quality, 100% water-soluble fertilizers that cater to the diverse needs of the agricultural sector, both in India and internationally. From the beginning, their mission has been to create premium agro nutrients and agricultural fertilizers at highly competitive prices.

3 Weeks

August 2024

Branding

Logo Creation Challenges:

Problem: Incorporating multiple symbolic elements like water flow, soil layers, and a leaf shape into the letter ‘A’ while maintaining a clean and modern aesthetic was difficult. It risked making the logo too busy or unclear, which could affect brand recognition.
Solution: We focused on using negative space strategically within the letter ‘A’ to represent the leaf and water flow, while simplifying the soil layers into sleek, horizontal lines. This minimalist approach allowed us to convey the brand’s essence without overcomplicating the design.

Logo Creation Challenges:

Problem: Incorporating multiple symbolic elements like water flow, soil layers, and a leaf shape into the letter ‘A’ while maintaining a clean and modern aesthetic was difficult. It risked making the logo too busy or unclear, which could affect brand recognition.
Solution: We focused on using negative space strategically within the letter ‘A’ to represent the leaf and water flow, while simplifying the soil layers into sleek, horizontal lines. This minimalist approach allowed us to convey the brand’s essence without overcomplicating the design.

Packaging Design Challenges:

Problem: The biggest challenge was creating packaging that adhered to international export standards while featuring vibrant, modern illustrations of fruits and vegetables. We needed to ensure the design stood out in a global marketplace but was still minimal and professional.
Solution: We used vector illustrations with a simplified color palette to highlight fruits and vegetables without overwhelming the design. The packaging layout was kept minimal with clean typography and strategically placed graphics, ensuring that it complied with export requirements while maintaining a sleek and sophisticated appearance.

Packaging Design Challenges:

Problem: The biggest challenge was creating packaging that adhered to international export standards while featuring vibrant, modern illustrations of fruits and vegetables. We needed to ensure the design stood out in a global marketplace but was still minimal and professional.
Solution: We used vector illustrations with a simplified color palette to highlight fruits and vegetables without overwhelming the design. The packaging layout was kept minimal with clean typography and strategically placed graphics, ensuring that it complied with export requirements while maintaining a sleek and sophisticated appearance.

Website Design Challenges:

Problem: Designing a website that catered to both an international audience and modern farmers while keeping it easy to navigate was a major challenge. We had to strike a balance between providing detailed product information and maintaining a sleek, user-friendly interface.
Solution: We adopted a responsive UI/UX design that is visually appealing and intuitive. By simplifying navigation, we made the website easy to explore, with dynamic elements like clear call-to-action buttons, product categorization, and informative content that speaks directly to the global audience.

Website Design Challenges:

Problem: Designing a website that catered to both an international audience and modern farmers while keeping it easy to navigate was a major challenge. We had to strike a balance between providing detailed product information and maintaining a sleek, user-friendly interface.
Solution: We adopted a responsive UI/UX design that is visually appealing and intuitive. By simplifying navigation, we made the website easy to explore, with dynamic elements like clear call-to-action buttons, product categorization, and informative content that speaks directly to the global audience.