33 Kotti

33 Kotti, deeply rooted in Indian cultural heritage, is committed to creating eco-friendly incense sticks, dhoop, diyas, and similar products with a focus on sustainability. The brand is dedicated to preserving and honoring traditional practices while empowering rural communities across India. 33 Kotti emphasizes producing environmentally-conscious ritual items using panchgavya and aims to celebrate and sustain these age-old traditions through their mission to support eco-friendly living and rural empowerment.

33 Kotti, deeply rooted in Indian cultural heritage, is committed to creating eco-friendly incense sticks, dhoop, diyas, and similar products with a focus on sustainability. The brand is dedicated to preserving and honoring traditional practices while empowering rural communities across India. 33 Kotti emphasizes producing environmentally-conscious ritual items using panchgavya and aims to celebrate and sustain these age-old traditions through their mission to support eco-friendly living and rural empowerment.

2 Weeks

September 2023

Packaging

Challenge:

Consistently designing packaging across various product lines while reflecting each one's unique identity alongside the brand's own can be challenging. Eco-friendly packaging materials are prioritized to align with the brand's values, potentially influencing design options. Maintaining the right balance between traditional Indian elements and modern design aesthetics in packaging is crucial for appealing to the target audience while reflecting the brand's cultural roots. Sensitivity to cultural symbols is essential to avoid misrepresenting the brand's heritage.

Challenge:

Consistently designing packaging across various product lines while reflecting each one's unique identity alongside the brand's own can be challenging. Eco-friendly packaging materials are prioritized to align with the brand's values, potentially influencing design options. Maintaining the right balance between traditional Indian elements and modern design aesthetics in packaging is crucial for appealing to the target audience while reflecting the brand's cultural roots. Sensitivity to cultural symbols is essential to avoid misrepresenting the brand's heritage.

Solution:

The solution for this packaging involves utilizing recycled and recyclable kraft paper. The use of interlocked packaging helps to avoid the need for plastic-based adhesives. Plant-based one-color screen printing minimizes the use of harmful chemicals in the packaging process. 33 kotti logo design emphasizes on Indian culture and the core values of the brand. The logo inspiration for 33 Kotti was pichwai art-form paired with the temple's ghumat, representing both religious and traditional aspects. The color palette focuses on eco-friendly and recyclable practices of the brand. To strike the right balance in the packaging, we have incorporated handmade elements for a raw, authentic look instead of pixel-perfect ones. This approach resonates with the target audience who prefer minimalistic designs. Being mindful of cultural symbols ensures the design respects the brand's heritage without causing offense.

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